July 12, 1915
On July 12, 1915, the Montreat Retreat Association voted in response to a citizens' petition to make it "unlawful for any person or persons to sell or dispose of any of the following named drinks, Coca Cola, Pepsi Cola, Cherri Cola, Ten-Cola or Christi Cola within the grounds of the Mountain Retreat Association after July 20th, 1915." The penalties were a fine of $25 to $50 for the first offense, and 10 days imprisonment for the second offense. (See petition at right) Coca-Cola and others were under attack for previous rumored use of Coca leaves. Obviously, the marketing of Coca-Cola eventually won over the residents.